We like to see content connected to the real world, not the rhetorical semantics, we are interested in publications that dress core issues in clear accessible language while still maintaining their academic integrity.
Your book should be addressed to intelligent but non-expert people. We want real issues in real language for real people. Your book but our audience.
We’re aiming at affordable books in affordable formats. Therefore we always go with an ebook version too: Lower price and geared for the market.